About Non-UPF Verified

Launched by the Non-GMO Project under the umbrella of our Food Integrity Collective, Non-UPF Verified is a continuation of our non-profit organization's commitment to informed choice in service of a food system that nourishes life. When we began our work on GMOs in 2007, many said building and protecting a non-GMO supply chain was impossible. Today, the Non-GMO Project’s Butterfly is one of the most trusted food labels in the world, representing more than 63,000 verified products and $47 billion in annual sales.

With Non-UPF Verified, we’re tackling an even deeper challenge. The science is clear: ultraprocessed foods not only threaten human health and cognition but also undermine the very foundations of thriving ecosystems. Just as we successfully brought stakeholders together to transform the marketplace around GMOs, we're now inviting shoppers, brands, retailers and health care practitioners to join us in reimagining what's possible when it comes to how our food is processed. Our new program brings clarity to a complex issue, setting a rigorous yet achievable standard for metabolically nourishing foods. 

As we’ve always said: Together we can protect a safe, healthy food supply for future generations.