Join the Non-UPF Verified program!

We're at a pivotal moment in food system transformation. With 85% of shoppers seeking to avoid ultraprocessed foods, the need for clear standards and trusted certification has never been more urgent.

Building on our legacy of transparency through the Non-GMO Project Verified program, Non-UPF Verified represents the next evolution in our mission: providing brands and consumers with clear standards for identifying minimally processed, nourishing foods that support both human and environmental health.

The first 100 brands to enroll products in the Non-UPF Verified program and in attendance at Natural Products Expo West can set themselves apart from the crowd with a special plaque delivered to your booth that announces your participation in the program.

If you are currently working with one of our Technical Administrators (TAs) for Non-GMO Project Verification, we recommend reaching out to your current TA for the most streamlined experience.

Pilot Companies Processing with Purpose

Launched in May 2025, a group of forward-thinking food and beverage companies participated in a six-month pilot of the Non-UPF Verified program. These pilot brands partnered with us to challenge the status quo of ultraprocessed food by helping to shape a new standard for responsible, transparent processing. By evaluating select products through this lens, they’re redefining what thoughtful formulation looks like — and helping us set the stage for a healthier, more informed food system.

Pilot Participants

  • Amy's logo in green script font.
  • Silhouette of a bear with the word BEAR across its body and a green marijuana leaf in its belly area.
  • Califia Farms logo in brown text on a white background.
  • Logo of Caulipower with green text and a cauliflower illustration replacing the letter 'O'.
  • Hera Spice logo with stylized plant icon next to the brand name.
  • Logo of Levelle Nutrition with the word 'Levelle' in large, dark teal letters and 'Nutrition' in smaller, lighter teal letters underneath.
  • The word 'OLYRA' in black stylized letters with a circular logo of a classical figure holding a branch on the right in orange and black.
  • Black text reading 'ONE MIGHTY MILL' on a white background.
  • Yellow circle with the words "Simple Mills" in brown font, surrounded by a radiating pattern of orange and yellow diamond shapes, resembling a sunflower or sunburst.
  • Spindrift logo in purple text on white background.
  • Logo of YES BAR in blue and black text on a white background.
  • The image has the words 'and more!' written in pink text on a white background.
Calendly schedule a meeting with Non-UPF Verified mockup on Mac

Have questions about verification?

Schedule a call with Non-UPF Verified