Simple Mills is a Chicago‑based better‑for‑you food brand founded in 2012. Known for its nutrient‑dense crackers, cookies, snack bars, and baking mixes made with simple, wholesome ingredients that prioritize taste without excessive processing. With a mission to “revolutionize the way food is made” and a strong presence in more than 30,000 natural and conventional stores nationwide, Simple Mills has become a leader in clean snacking and pantry solutions. In 2025 the company joined Flowers Foods as an independent subsidiary, expanding its reach while maintaining its focus on ingredient transparency and quality.